Co-creator of the MBFGT platform in 2014, she is the Country Manager of the company that launched the platform in the country. A marketer by profession with a special focus on communications and product development, her career began in media and advertising, where she developed as a marketing manager and later became regional marketing director for Grupo Cerca. Passionate about promoting the country's fashion industry, her experience in developing small and large-scale events has led her to build a portfolio of highly successful productions in the country. She currently leads the production of Guatemala Fashion Guatemala from Siete Zero, alongside a nationally recognized production team.