Aysel Trudel is a Russian entrepreneur in the field of fashion and development, philanthropist, patron of the arts. She is the founder of the concept store and online platform AIZEL, which became one of the first in Russia in the fashion and luxury segment. Thanks to Aysel, the Russian market first became acquainted with such iconic brands as Balenciaga, Gucci, Christian Dior, Jimmy Choo and many others. On her initiative, more than 20 mono-brand boutiques were opened in Russia, including Agent Provocateur, Christian Louboutin, Diane von Furstenberg and other iconic brands.

For over twenty years, Aysel has been supporting new names in fashion and design, both in Russia and within the framework of international projects. Today, she is a trustee of the Fashion Foundation, the only representative of Russia on the expert council of the prestigious LVMH Prize competition, and a member of the advisory board of the British Fashion Council. In 2019, she was included in the list of 500 most influential people in the fashion industry according to the international publication Business of Fashion.

Aysel is actively involved in charity work and is the author of her own social initiatives, including the project "I AM A WOMAN. I CAN".