He has been in the advertising business since 1996. Under his leadership, the advertising agency Voskhod has become a multiple winner of Russian and international festivals: Cannes Lions, ADCR, Effie, Golden Drum, White Square, Red Apple, and many others. He is a jury member at Russian and international festivals, a member of the European Hall of Fame for Advertising and Marketing, an academician of the Russian Academy of Advertising, and the most awarded creative director in the country.