
Poletaeva
Journalist, author of the YouTube show BEZFILTROV (No Filter) about fashion.
A specialist in fashion, luxury, and media with over 15 years of experience in editorial content, brand projects, and communications. She worked at Vogue, Esquire, and L'Officiel Russia, and later headed content and production at TSUM Online, a division of Mercury Russia.
In 2023, Anastasia founded the media project BEZFILTROV, dedicated to visionaries in fashion, culture, and pop culture. Today the project unites several platforms and develops video content in various formats, combining the standards of professional media with contemporary ways of engaging audiences. Among BEZFILTROV's goals are discovering new faces, exploring current cultural phenomena, and supporting young talent.
Anastasia also provides digital and strategic consulting for brands, specialising in content strategy, brand storytelling, creative shoots, and social media.