
Amanda
Vieira Ribeiro Mendonça
Vieira Ribeiro Mendonça
Rio de Janeiro City Hall, Executive Secretary - Rio’s Fashion Council
Executive Secretary of the Municipal Fashion Council of Rio de Janeiro and currently working at the City’s Department of Culture. She has been actively engaged in shaping cultural and creative policies, building bridges between fashion, government, and international cooperation. With a strategic approach to cultural diplomacy, Amanda advocates for fashion as a powerful system of desire, identity, and urban development, positioning Rio de Janeiro as a global hub for creativity and innovation.