Aline Souza is a Brazilian fashion and retail executive with more than 25 years of experience and a decade at FARM RIO. Her career spans retail operations, commercial leadership, Product, Merchandising and Planning, giving her a 360-degree view of the business, from product to customer and from B2C to B2B. Working alongside founders Kátia Barros and Marcello Bastos, she has built a career defined by performance, commercial excellence and a strong belief in culture and identity as drivers of growth. Today, as Lead Specialist, Commercial Strategy & Business Development at FARM RIO, she transforms this experience into new business, partnerships and brand experiences. “I like to build what does not yet exist.” At the BRICS+ Fashion Summit, she brings a Brazilian perspective on how brands can grow globally without losing their essence. From Brazil to the world.