An expert in the international fashion business, brand development, and market entry for foreign manufacturers into Russia. My professional background includes developing international fashion projects, managing three lingerie brands, and working at Lamoda.

I have worked with the Turkish fashion industry, assisting manufacturers in entering the Russian market—handling everything from understanding market specifics and identifying partners to establishing a commercial presence in the country.

Currently, I represent the fashion sector of Haining Province (China)—a manufacturing hub with a well-developed fashion ecosystem—in Russia. My expertise lies at the intersection of fashion, brand management, international trade, and business development.