Smooth landing. Building relationships with Russian buyers

Today, a key aspect for foreign fashion brands is the development of a smooth landing strategy, which is gradual and effective adjustment to Russian cultural code. Russian fashion market, with its unique traditions and growing demand for high-quality and innovative products represents a promising direction for international brands. The landing strategy requires considering regional characteristics and adapting offers to different consumer segments.

What strategies will help international brands adapt their products and marketing to Russian audiences while maintaining their identity?
How to identify and consider specific stylistic preferences of Russian consumers? What cultural nuances should be considered when promoting fashion products?
What approaches to cooperation with Russian retailers and designers will be the most productive? How to find and establish long-term partnerships?