28-30 August 2025
Concert Hall Zaryadye
Exhibition Native motifs
After completing visitor registration, you will get a Personal Account. You will be able to select the business program sessions that interest you and receive a QR code to enter the venue. After registration, you will also be granted access to the
Exhibition
Native motifs
30 Aug
Open Hall
Деловая программа

Project Session Of The x Beinopen Alliance On Working With Glocal Ecosystems

The session will be devoted to glocality: simultaneously local and global change in the Russian fashion environment. Can local fashion be glocal? We will discuss mutual integration, successful practices and prospects. Tools with which local fashion becomes glocal: business club, hackathon, business games, standardization of sales documents. investment portfolio of brands, lending, international strategy, digital twin. We will show what tools for developing these local codes exist in our arsenal, and experts and leaders of the Beinopen Alliance communities from Russian regions will give feedback. The final result is the launch of offline meetings within the Beinopen Business Club in Russian cities.

Speakers

Mariia Savvina
Mariia Savvina
Designer
OGO CITIZEN
Gadzhi Guseinov
Gadzhi Guseinov
Founder
Measure
Zainab Saidulaeva
Zainab Saidulaeva
Creative director
Measure
Milana Bazarova
Milana Bazarova
Founder
Auxi
Olga Zimina
Olga Zimina
Business coach
-
Nadezhda Sachek
Nadezhda Sachek
Business consultant
Beinopen
Еlena Ermakovishna
Еlena Ermakovishna
Head of the Event Department, Lecturer
HSE Art and Design School
Vladimir Trinos
Vladimir Trinos
Consultant
Trinos

Moderator

Aleksei Bazhenov
Aleksei Bazhenov
Founder
Institut Beinopen