With a single click. Trends in mobile app development
Every year more and more users start purchasing with their smartphones. As a result, businesses are dynamically adjusting their websites for mobile devices, and applications are becoming an integral part of the Russian fashion market, which radically changes the way brands interact with consumers. Functions for social networks are being introduced like purchase sharing, challenge participation, and getting likes and comments from other users. This makes apps more interactive and creates a community around the brand. Much attention is paid to simplifying interfaces and improving overall user experience. Brands strive to create apps with an intuitive interface, fast loading pages, and minimalist design to retain users’ attention and encourage them to interact with the app more often. As part of the session with key industry experts, we will discuss how new technologies and innovative approaches are transforming UX and influencing the future of fashion in Russia.
- How to make an application that people will use?
- What changes in consumer behavior should an e-commerce app consider in 2025?
- Focus on evergreen trends development — security, intuitiveness and personalization. Are they still relevant today?
