Marketplaces and fashion brands. Conflict of interest or shared values?

In the life cycle of an office person, marketplaces have become malls into which we always have time to “visit” after or during work. Marketplaces have also radically changed rules of the game for fashion brands. On the one hand, they offer unique opportunities to expand their audience and increase sales, and on the other hand, they pose new challenges for brands in terms of image management, price control and customer interactions. What strategies do companies choose to successfully collaborate, what risks and rewards do they see, and how do these relationships shape the future of fashion retail?

1. What is the relationship between fashion brands and marketplaces in Russia? Is this cooperation beneficial for both parties?
2. How can fashion brands maintain their unique identity and values while working with large marketplaces that seek to standardize the shopping experience?
3. How has the approach to promoting fashion brands changed under the dominance of marketplaces?
4. What will be the future of interaction between fashion brands and marketplaces in Russia? Can the development vector of such relations be changed, and what new forms of cooperation may appear?