Inclusive chic. Reflecting each and everyone

Fashion has traditionally been associated with strict beauty standards that set consumer’s limits and expectations. For decades, ideal models graced fashion spreads and advertising banners, which looked more ideal than real. However, today consumers want to see themselves and similar personalities as part of advertising campaigns. With increased public attention to discrimination and underrepresentation in the fashion industry, the topic of inclusivity in the fashion industry has become more relevant. Fashion brands recognize the demand of fashion-for-everyone approach, which includes customers of all sizes, ages, ethnicities and abilities as their target audience. However, expansion of assortment and growing sales make manufacturers face new production challenges that require implementation of innovative solutions.

1. How have beauty standards changed and why is it important to expand them further?
2. How do these changes affect the market and consumer behavior?
3. What steps are being taken to make fashion accessible to everyone? Role of brands in creating an inclusive approach to fashion.
4. What is the role of social media and influencers in promoting inclusivity in fashion?
5. What steps can both small and large brands take to become more inclusive with their products and marketing?
6. How does today’s technology contribute to development of inclusive fashion?