From Offline to Online and Back. What Sales Formats Are Leading Today

The digital transformation of the retail industry has accelerated in recent years, but instead of a complete transition to online, the fashion market is showing a new trend — hybrid sales models where physical and digital experiences complement each other. During the discussion, experts will discuss which formats of customer interaction work best in 2025, how brands are rethinking the role of offline stores, and which technologies are helping to blur the boundaries between sales channels.

How has customer behavior changed after the e-commerce boom?
Why are some digital brands opening up offline spaces, while traditional retailers are strengthening online?
Live-commerce, social media shopping, and Telegram markets: which formats are growing fastest?
Personalization vs. mass character: how are algorithms changing the approach to assortment?
A store as a showroom, art space or club: what concepts attract the audience?
Technologies in offline retail: RFID, digital price tags, interactive storefronts - what really works?
Click & Collect, BOPIS (Buy Online, Pick Up In-Store), Contactless payments — how to make the process convenient?
How does online sales data help improve the offline product range?
Which models work best in Russia, China, India, Brazil and other countries of the alliance?
How do local platforms (Ozon, Wildberries, Meesho) compete with global giants?