From factory to runway. Industry on trend

Due to global economic changes and the strengthening trend towards technological independence, local fashion brands are coming into the focus of attention both from buyers who increase sales volumes and the state which seeks to support local producers. However, imports continue to maintain a significant market share, satisfying consumer demand for a diversified product portfolio that global brands can provide. On the other hand, presence of a unique cultural code in a collection introduced by local designers is becoming an increasingly significant competitive advantage that determines commercial success of a new collection. What will win in the global competition for the hearts of consumers — universal relevance of global brands or the national uniqueness possessed by designers of BRICS+ countries?

How have the changes occurred in recent years affected the markets and what measures are needed to further support and develop local brands? Is there a chance of new fashion unicorns emerging?
The impact of imports on domestic markets. How to develop multilateral cooperation with BRICS+ countries?
How should the state support folk arts and crafts in order to develop the current vector of collaboration between traditional approaches and culture codes and creativity of today’s designers?
What are the new technologies that should be introduced into production to level-up the national consumer goods industry?
What training and retraining initiatives will boost up employment in the industry?
What specific steps are required for further development of the local light industry and strengthening of its position in the global arena?