Fashion Digitalization. How Technology Is Shaping the Future

The digital transformation of the fashion industry is developing rapidly: about a third of the premium segment's revenue will soon come from virtual products and digital collections. Artificial intelligence is already actively used to predict trends and optimize the assortment, reducing the development cycles of new collections by several times. More than half of buyers say that augmented reality technologies significantly influence their purchase decision.

At the same time, there is a growing demand for 3D fashion design and digital tools for creating collections, while blockchain technologies help combat counterfeiting and ensure transparency of supply. However, the industry is facing a personnel challenge — an acute shortage of specialists capable of combining creative skills with modern digital tools is forcing a rethink of approaches to fashion education. The future of the industry lies in the harmonious fusion of traditional design with technologies of virtual reality, artificial intelligence and Web3.