3-5 October 2024
Concert Hall Zaryadye
International Exhibition Heritage
After completing visitor registration, you will get a Personal Account. You will be able to select the business program sessions that interest you and receive a QR code to enter the venue. After registration, you will also be granted access to the
International Exhibition
Heritage
03 Oct
Chamber Hall

Story of a fashion house. The rise of a big brand

Every successful fashion house has its unique story full of challenges, innovative solutions and bold ideas. Many renowned designers have had to go through a complex and multifaceted process that required not only talent but also the ability to overcome barriers, adjust to market changes and maintain uniqueness over the years. In this session, we will take a dive into the history of one of the famous fashion houses to better understand how it grew from a small idea into an international symbol of style and luxury. By studying the path taken by the founder of the brand, we will discover key moments and decisions that influenced the brand’s establishment and its further development.

  1. What strategies have allowed the brand to remain unique and relevant over the years?
  2. What lessons from the history of this fashion house can be useful for modern designers?
  3. How do fashion houses adjust to new challenges and continue to grow in the face of global competition?

Speaker

Victoria Andreyanova
Victoria Andreyanova
CEO
LTD Victoria Andreyanova Fashion House

Moderator

Yurate Gurauskaite
Yurate Gurauskaite
Owner
U Magazine